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Consumption of organic produce in the Netherlands has risen 42% in the past two years, and the amount of production area devoted to organic crops increased by 9% in 2023 alone. A growing number of vegetables on supermarket shelves are only available as an organic option. Dutch beetroot is a prime example of this development. “This has been achieved through close collaboration in the value chain,” says organic arable and outdoor vegetable grower Piet van Andel.

Red Sun Farms, one of the largest high-tech greenhouse operations in North America, has found a reliable solution in the cocktail tomato Rexoso RZ, which is available under Rijk Zwaan’s Rugose Defense label. “The crop has demonstrated remarkable performance in our state-of-the-art greenhouses. Thanks to this highly ToBRFV-resistant tomato, our customers can expect consistency in the general product quality,” states Harold Paivarinta, Senior Director of Sales.

The International Seed Federation (ISF) is celebrating its 100th anniversary in the country where the (vegetable) seed sector started to flourish: the Netherlands. Seeds play a crucial role at the start of the food value chain, providing a wealth of knowledge and power. High-quality seeds, when carefully cultivated, lead to robust crops that are resilient to climate change and plant diseases, benefiting farmers, growers and consumers alike. Plantum, the Dutch industry association, is looking forward to welcoming delegates from around the world to the World Seed Congress in Rotterdam from 27-29 May.